PKNY (Painkiller) Tiki Bar
The NYC tiki bar that started a worldwide trend.
Branding, Illustration, Menu Design, Website Design
It was 2009 and Dutch Kills had just opened in Long Island City. I was working in advertising on 42nd street and living in Astoria. Dutch Kills was the perfect stopover on my way home and I'd pop in a couple times a week. One day, one of the bartenders mentioned they were opening a tiki bar in the city and I said "If you need some design work I know a guy that does great vintage styled design"
Painkiller, later renamed PKNY became a much beloved drinking den by people near and far. They are credited with being at the forefront of the worldwide tiki resurgence, inspiring bars and new cocktails the world over.
Branding, collateral and menu design for Richard Boccato’s pioneering NYC Tiki bar. The menu design for PKNY was a semi-finalist for “Best Menu Design” at Tales of the Cocktail Spirited Awards 2013.
