Dutch Kills Bar
Classic branding for a classic cocktail bar. One of the best in the world.
Branding, Menu Design, Letterpress Printing
After the success of Painkiller (PKNY) and how well the branding was received, Richard Boccato, Dutch Kills owner came to Kenny looking for a "re-branding" of Dutch Kills. We use quotes because Richie will be the first to admit there wasn't much of a brand. We took a look at the hidden space on a (then) desolate stretch of road in Long Island City and drawing inspiration from the iconic 1940's style "BAR" neon outside, came up with an authentically vintage brand.
Rebrand for Sasha Petraske’s acclaimed cocktail bar in Long Island City, consistently ranked one of the top 100 bars in the world.
The placemat concept worked so well for Painkiller, we did the same thing for some Dutch Kills menu designs
