Branding, Interior and Exterior Design, Menu Design, Website, Social Media
Sanita Tokyo
Brand creator and creative director, November 2019 to January 2026
Responsible for the entire Sanita Tokyo brand. I developed the brand story and created a cohesive identity evoking a New York City meets Napoli natural wine and cocktail bar, on a quiet corner in Tokyo.
Translated the brand story into the physical space by directing the interior and exterior design.
Designed all menus, food and drink, with consistent editorial voice, typography, and layout.
Designed and built the website and social media presence.
Press: monthly bar-owner spotlight in &Premium; covered in Popeye and Brutus’s Natural Wine Guide. The Nishihara shotengai was named one of Time Out’s “coolest streets in the world,” 2025.
