Branding, Illustration, Menu Design, Website Design

PKNY (Painkiller) Tiki bar

The NYC tiki bar that started a worldwide trend.

It was 2009 and Dutch Kills has just opening in Long Island City. I was working in advertising on 42nd street and living in Astoria. Dutch Kills was the perfect stopover on my way home and I'd pop in a couple times a week. One day, one of the bartenders mentioned they were opening a tiki bar in the city and I said "If you need some design work I know a guy that does great vintage styled design"

Painkiller, later renamed PKNY became a much beloved drinking den by people near and far. They are credited with being at the forefront of the worldwide tiki resurgence, inspiring bars and new cocktails the world over.

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Painkiller (PKNY)'s iconic original placemat menu by Giant Squid Creative

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Inspired by their Chinatown location, a new menu was modeled after classic Chinese food menus (Design: Giant Squid Creative)
(It's not backwards... it's a z-fold. ::eyeroll::)

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